Atlassian Team ’25 has wrapped for another year, bringing us three days of innovation, inspiration and a vision for the future of teamwork.
In this article, we bring you our round-up of the Atlassian Team ’25 highlights that matter most to you, from Rovo updates to the Atlassian Cloud.
- Connecting and empowering all teams
- Rovo is free for (almost) everyone!
- Single tenant Cloud
- From products to apps
- Jira Align and the Strategy Collection
- Dedicated development Rovo agents in Jira
- Customer Service Management app
Let’s jump straight in.
Connecting and empowering all teams
In the opening minutes of Mike Cannon-Brookes’ keynote, the Atlassian Co-Founder and CEO stated:
‘For decades, Atlassian unleashed the potential of technical teams – IT, Development, Product. But that’s not enough. These are not only teams in the building… To turn teamwork into full competitive advantage, we need to get teams on same page and light up connections between them.’
This powerful statement set the tone for most of Atlassian’s product and organisational updates across Team ’25 – a move to unlock the potential of all teams.
First up, Atlassian has introduced the ‘Teamwork Collection’ – a selection of apps (Jira, Confluence and Loom) and carefully curated Rovo agents – all designed to enhance collaboration, break down silos and better embed AI into our day-to-day work.
This theme of connection, empowerment and teamwork is a familiar one – and it’s clear that this is where Atlassian is truly differentiating itself from others in its field. Across the last 12 months, Atlassian has been steadily rolling out updates to better connect and integrate siloed teams, tools and data.
Back at Team ‘24 Vegas, for example, Atlassian announced ‘a new era for Jira’, essentially rolling Jira Work Management templates into Jira Software, to enable business teams to benefit from the same platform. Atlassian also shared its vision of a System of Work, de-siloing information and processes across core Atlassian products and apps.
As you’ll see throughout the rest of this article, a focus on collaboration and empowering teams with AI lay at the heart of each Team ’25 product update.
Rovo is now for everyone
In possibly the biggest product news of the event, Astlassian announced that Rovo, its flagship enterprise search, chat and AI agent tool, will now be free to all Jira, Confluence and JSM users on Premium or Enterprise plans.
Perhaps most excitingly (and befitting the ethos of ‘connecting all teams’), Atlassian will also include Rovo in Standard plans – although the date for this is still TBC at the time of writing.
Rovo pricing updates at a glance
- Atlassian Enterprise plans – Rovo is included at no extra cost!
- Atlassian Premium plans – Rovo is included at no extra cost!
- Atlassian Standard plans – Rovo will be included at no extra cost!
How is this different to before?
It’s a marked difference. Prior to Team ’25 Anaheim, Rovo was sold as a standalone tool, with a separate subscription. Now, it is (or will be soon) included in the above plans, at no extra cost.
What if I have team members who don’t have an Atlassian account, but whom I still want to benefit from Rovo’s AI capabilities?
It was also announced that pricing for non-Atlassian users in an organisation will be significantly reduced down to just $5 per user, per month (compared to the previous $20 per user, per month).
This pricing decrease (always welcome news at a time when everything else in life seems to be going up!) will help organisations to truly connect all teams and data through enterprise search – even those who do not use Jira or Confluence day to day. It may also make it more feasible to bring the power of AI to organisations with smaller budgets.
At its core, this decision reflects Atlassian’s commitment to a future whereby AI is not an add-on, but instead is embedded in every tool, team and project.
What else is new with Rovo?
Alongside making Rovo more accessible to all teams (and more cost-effective for organisations, with the newly reduced pricing), Atlassian also shared a number of innovative Rovo product updates:
Rovo search enhancements
- Two new connectors were announced – and they’ll be welcomed by Atlassian Data Center users. Rovo search can now connect with Confluence DC and Jira DC.
- Atlassian referenced that ‘huge progress’ has been made in search results relevance and context, to better provide teams with accurate and valuable data.
- Mike Cannon-Brookes described Rovo’s search aspect as ideal for providing surface information. To go deeper, however, the chat app is your next stop.
Rovo chat updates
- Atlassian was keen to reinforce that Rovo chat is not simply a chatbot providing information. Instead, it can take action – users can ask Rovo chat to start a meeting, draft an email, and more. In essence, you should treat Rovo chat as a virtual extension of your team.
Rovo agent news
- Atlassian announced ‘Studio’, a space for users to build their own bespoke Rovo agents or automations with low or no code. During one of the sessions, an audience member asked whether it was possible to build a Rovo agent in only 20 minutes, using Studio. The answer was a resounding yes. Impressive.
Single tenant Cloud for greater security
It’s no secret that Atlassian is heavily investing in a Cloud-first future, and that many organisations benefit from the Atlassian-AWS infrastructure, performance and Cloud-only innovations.
However, it’s also a fact that some customers have not been in a position to migrate to Cloud due to compliance or security needs that require them to self-host their applications.
To mitigate this issue, Atlassian announced the introduction of the Isolated Cloud – a dedicated, single tenant Cloud environment for some of its largest customers.
With dedicated storage, applications and databases, customers’ data will reside in an private, isolated Cloud environment, which will be securely separated from other Atlassian Cloud customers.
Describing the Cloud as ‘modern architecture that aligns to modern principles of System of Work’, Atlassian is dedicated to encouraging as many organisations to switch from self-hosted to Cloud to truly maximise value and embrace the future of teamwork delivered by Atlassian.
Will this move provide enough additional layers of security and control for some enterprise customers to make the move from on-premises to the isolated Cloud? Watch this space.
Allow us, an Atlassian Cloud Specialized Partner, to guide you through the process and unlock long-term success for you.
A move from products to Atlassian apps
Now, on the surface, this looks like a simple terminology change – much like this year’s earlier shift from ‘issues; to ‘work’ in Jira.
Essentially, Atlassian announced that it would no longer refer to tools like Jira or Confluence as ‘products’, but instead would rename them as ‘apps’.
‘We are proactively shifting from stand-alone products (that trap customer data in silos) to a portfolio of interconnected apps powered by the Atlassian Cloud Platform.’ – Atlassian
This move further cements Atlassian’s goal – and the core theme of Team ’25 – to connect teams of the future using Atlassian tools.
This shift in terminology may also reflect the changing experience of the Atlassian platform, as it was also announced at team that every Atlassian Cloud site will now come with pre-loaded platform apps. One of those is the Home app – a centralised place to navigate across the whole System of Work, from offering curated suggestions for what to do next, to tracking status updates.
It would be remiss of us not to reference the reception that this change has had in the wider Atlassian community. Whilst some welcome it, and some are indifferent, there are, of course, some critics of the move. Clarity appears to be the key concern, especially when trying to differentiate between Atlassian Apps (formerly products, such as Jira or Confluence) and Marketplace Apps (like the ones our colleagues at AppFox create).
From our perspective, the choice of terminology is less newsworthy than the intent behind it – to connect and integrate users’ experiences across the entirety of the Atlassian Cloud. That, for our money, is worth celebrating.
Welcoming Jira Align and the ‘Strategy Collection’
Time for current Jira Align users to celebrate. As part of the newly created ‘Strategy Collection’, customers using Jira Align will now also get Atlassian Focus and Talent for no additional cost.
Combining these Atlassian apps provides enterprise leaders with tools they need to align work with overarching goals, track that performance and now, with Talent, review your resource pool and understand how team members have been deployed.
You may remember that Focus was unveiled at Team ’24 Europe, to better help leaders identify Focus Areas and link work on the ground with organisational goals. Talent now provides visibility over your people and how their work is contributing to those goals.
When used together with Jira Align in this new Strategy Collection, enterprise stakeholders will have unparalleled views and tools to aid strategic planning right through to delivery.
Unlock more value from your Scaled Agile tooling with dedicated Agile and Jira Align consultancy services. From assessing Agile maturity levels across your organisation, to reviewing your toolset, performance, configuration and more, let us maximise value and support you throughout your journey to enterprise agility.
Dedicated development agents in Rovo
As you may know, Rovo comes with a number of out-of-the-box agents, from an OKR Generator to a Global Translator.
At Team ’25, Atlassian announced that Rovo now provides three new agents, created specifically to alleviate the workload of software developers.
Did you know?
Writing code actually only takes around 16% of a developer’s time,* with the rest of their days spent on tasks like bug triage, context switching, meetings, PR (Pull Request) reviews, planning, more meetings – the list goes on.
Whilst Rovo can’t alleviate the burden of multiple meetings, Atlassian has created three new agents to tackle the following:
- Create code plans
- Generate code
- Review PR
*IDC Survey Spotlight, Feb 2025
It’s worth noting that, despite the increased focus on empowering all teams, this update demonstrates that Atlassian remains connected to its original user base of software developers, and has ensured that Rovo is meeting their specific needs with these new agents.
We’ll be keeping a close eye on further agents and efficiencies that Rovo can deliver in future!
Customer Service Management app
We’ll finish our Team ‘25 highlights with mention of Atlassian’s new ‘AI-powered’ Customer Service Management app, which was unveiled for the first time at Anaheim.
Currently in closed beta, the app will connect (there’s that word again!) support, product, dev and ops teams to provide innovative customer service.
Often, Atlassian shared, customer support teams find themselves siloes from their teammates in development or operations, for example, making it more challenging to deliver joined-up, responsive service.
The new Customer Service Management apps seeks to provide one platform where all teams are unified, for cohesive workflows and a deeply integrated experience – along with leading AI capabilities, such as Virtual Agents and data based on each customer’s unique Teamwork Graph.
We look forward to learning more about the power of this app once it enters General Availability.
In closing
Hats off to Atlassian for another Team event packed with true innovation.
For us, one of the most compelling takeaways from Team ’25, was greater connection between teams, apps and AI.
Atlassian is continue to place real importance on the idea of embedding AI within our day-to-day work, as opposed to it being something we merely add on, or use occasionally to outsource a task.
In Atlassian’s hands, AI virtual-teammates work alongside us to deliver data with context, perform bespoke actions that contribute to our goals, and enable us to unlock even greater value – whether that’s going the extra mile for a customer via the Service Desk, or having more time to prepare creative ideas for a new product launch.
Atlassian’s new collections (perhaps the first batch of more to come), the Teamwork Collection and Strategy Collection, also champion this approach, combining curated apps and Rovo agents to create one unified experience for teams.
As always, we’ll keep you updated with ongoing evolutions across the Atlassian System of Work. For now though, some of us are still battling a touch of jet lag. So we’ll sign-off for now.
Chat to Automation Consultants, Atlassian Platinum Solution Partner today
If you’d like to learn more about the recent Atlassian app updates, or to discuss your objectives or aims across the System of Work, from performance optimisation to ongoing managed services, why not talk to us? Simply fill out the form below and we’ll be in touch.
